Our logo
Our logo represents the Pharaoh Tuthmosis III, known as the warrior king and the king builder.
Warrior King
Why does a company that creates 21st century products choose a logo from the 13th century BC? Because Thutmose III is a powerful symbol of progress! Considered to be one of Egypt’s greatest pharaohs, Thutmose III was the sixth ruler of the 18th Dynasty, with a reign lasting from 1479 to 1425 BC.
Historians have called Thutmose III the Napoleon of Egypt because of his military conquests. Nearly 350 cities were captured during his reign, all over the Near East, Nubia and Euphrates. In seventeen military campaigns he used warfare as a means of turning Egypt into a superpower. Thutmose III is considered to be one of Egypt’s greatest warrior Pharaohs.
King builder
Granite statue of Pharaoh
Thoutmôsis III
Not only was Thutmoses III a skilled warrior, he was also a great builder pharaoh and constructed over fifty temples, although some of these are now lost and only mentioned in written records. He also commissioned the building of many tombs for nobles, which showed greater craftsmanship than ever before. His reign was also a period of important stylistic changes in sculpture, paintings, and reliefs associated with construction.
Architecturally, his use of pillars was unprecedented. He built Egypt's only known set of heraldic pillars, two large columns standing alone instead of being part of a set supporting the roof. His jubilee hall was also revolutionary, and is arguably the earliest known building created in the basilica style. Finally, although not directly pertaining to his monuments, it appears that Thutmose's artisans finally had learned how to use the skill of glass making—developed in the early eighteenth dynasty—to create drinking vessels by the core-formed method.
Un esprit cultivé
Frieze of the "botanical garden", Mariette, Karnak, 28.
Thutmose III was a very religious man, having been educated at the Theban Temple as a young boy. He had many temples built and several others enlarged, with a multitude of statues placed in each showing him offering gifts to the gods.
